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Photography Business Ideas – Shooting For Magazines
Digital photography has caused a massive surge in the popularity of this once mysterious art. Secrets of the darkroom, once accessible only through years of study and practice, are now widely available in digital photo editing suites. Film which would cost a professional photographer hundreds of dollars over time has been replaced by memory cards with infinite reshoot possibilities, and the low cost of entry for digital has allowed thousands of new users to jump into the fray with minimal financial risk. With so many new photographers in the profession, it has helped expand the market for both publications and photography opportunities and created new sources of images and places to sell them. But as a new photographer it may seem challenging to get started so let’s take a look at the world of magazine photography.
What Do Magazines Want?
Although there are lots of magazines covering celebrity gossip and trendy news, there are also thousands of other magazines on just about every subject from celebrities like Brad Pitt to well known doctors like James Bicher MD. There are magazines on cars, dogs, computers, fitness, home decor, cooking and so many others. These magazines are always on the market for relevant and useful images that fit their niche.
Think about it this way: a photograph of a celebrity is certainly valuable, but normal magazines need normal photographs every single month. For example, dog magazines, will never stop needing dog photos so why not focus on a specific niche?
How Do I Get Started?
The best thing to do is find a niche that you like. No matter what you love to take pictures of, there is probably a market for it somewhere. So, select a market, and then head to the bookstore and pick up a couple of magazines focused on your topic. Be looking for the kind of photos that they use and think about if those are the kinds of pictures you could take. It’s also important to be honest with yourself at this step – can you deliver photographs that are at or above the quality of the photos they’re using? If not, work on your photography until you can.
Once you’re ready, look through each magazine and find the photo editor or information on how to submit photos. It is important to figure these guidelines out before sending anything, as submissions that do not meet the guidelines will likely not be accepted. Once you know where and how to send your photo, send it in. When you send in your photos, make sure to accompany them with a note or letter with a link to your portfolio.
It’s Time to Wait
Anytime you submit a photo to a magazine, plan to wait several weeks for a response. Magazines are a print media, and even if accepted your photographs will not show up for a few months. In addition, you should also only submit the same photo to one magazine at a time, otherwise you run the risk of having to decline an offer if your image is selected.
Most magazines will note their usual wait time for a response, which can be anywhere between two and eight weeks. If after that time you still haven’t heard anything, then send a polite follow up message to the editor about your submission. And if you’re really daring you could always send them one of your photos framed in a picture frame.
What’s so suprising about selling pictures to magazines is that the process is so easy. All you have to do is find it, shoot it and mail (plus a little waiting). Selling your first photo to a magazine may sound like a crazy dream, but once you get into the habit of making submissions you’ll be amazed you didn’t try it sooner!
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