http://www.thelagoodtimes.com/led-message/
Canon’s Pair of Winning DSLR Announcements Last Year
The last 10 years have seen DSLR’s take over the market from sophisticated SLR cameras. Remember waiting days or weeks to see the result of your pictures only once your film has been developed, far too late to retake bad shots?
I inititally decided to wait for the 10MP level to switch over to DLSRs.It did not take long for them to be proved wrong Digital camera technology came up to scratch very quickly, with 2,6,10 and even 20MP’s DSLR’s proved to be a winner at the consumer level even at 2-4MP and the pro’s were into DSLR’s even at 6MP.
Earlier you paid a bundle for High value MP’s but these days the MP features have become bylines in cell-phones and compacts.
This meant that the serious DSLR players had to come up with something (or a few things) greater. MP’s are no longer a distinguishing factor. Great photography at the DSLR level is about more than MP’s. The bragging rights now lie in:
Very fast and powerful micro processors and extensive software to boot. The complimentary Optics technology we find in lenses. The architecture behind the lenses, including the lens electronics vs the camera electronics and where to house the function such as image stailisation. Sensor architecture… sizes, aspect ratios, lens interaction. Architecture – Lenses, sensors, processor, storage. In-camera artificial intelligence, like light recognition, scene detection, face detect, blink detect, light and colour analysis.
The list is supremely impressive and the remaining contenders in the DSLR race have proven that they can utilize an array of technology, including optics, micro electronics and micro mechanics like no other industry can.
DSLR spend is heavily skewed in this market. Nikon and Canon claim close to 40% market share each. In a world market this vast being in the race in the remaining 20% is no mean feat and Sony, Pentax, Minolta, Kodak and several others are holding their own technology wise.
Just how does each player compete in such a competitive high tech market?
There is no doubt that once you have the technology, marketing is the next big gun. Brand recognition will carry a product over some rough patches, but if everybody excells you need to be innovative, imaginative and hit the market’s soft spots or get into their hearts, whatever the case may be.
Canon has led Nikon in the MP race for some time, while Nikon’s APS-C sensor is a fraction larger than Canon’s and Nikon has also managed to include pentaprism viewfinders much lower in the range than Canon without it seemingly affecting weight or price. Ergonomics is somewhat indefinable, especially in an otherwise very specific feature based race, but it gets to the user’s heart and loyalty. All players lay claim to good ergonomics. Canon and Nikon’s fan base seem to be the most loyal.
My own view is that Canon won the 2010 consumer DSLR round with the Canon T2i and Canon 60d See the reviews here: rebel t2i review and the Canon EOS 60d review.
Canon maintained the lead in the MP department but also grabbed top honours in other DSLR trends. A very noticable trend in DSLR’s since 2008 has been the DSLR’s serious entry into Movie/Video technology. DSLRs bcame infested with video features, at first modest, but rising rapidly in sophistication. The releases piled on the features:
Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.
In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.
Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:
- Yet more in-camera sophistication
- External Sound features.
- An impressive 18MP Sensor
- A vastly improved HD movie capability
- Very user friendly interfaces
With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? Canon’s Rebel T3i release early in 2011 seemed good on paper, but we still have to see if the market responds. Was there enough of a gap in the market between the T2i and the 60d?
Watch Nikon and Sony this year. They are sure to respond in earnest. Nikon certainly roared back into life with the release of the D5100. Nikon and Sony are not resting on their lorals. The D5100 came out punching.
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